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Our Vision
Our Vision
To create a digitally connected and financially empowered generation of women transforming Africa.
To create a digitally connected and financially empowered generation of women transforming Africa.
Our mission
Our mission
To empower women in Africa through accessible phone financing, digital literacy training, and ongoing support needed to thrive in the digital age.
To empower women in Africa through accessible phone financing, digital literacy training, and ongoing support needed to thrive in the digital age.
Our Values
Inclusion
Always-Learning
User-centered
Exceeding Expectations
Our Approach: We provide device financing for women in Village Savings and Loan Associations (VSLAs) through a Buy-Now-Pay-Later model with a smart graduating approach that builds credit history and digital capability.
We reach customers through two channels:
Partnerships with organizations that have established VSLAs
Direct organizing of our own VSLAs and Self-Help Groups
Our Business Model: Customers acquire feature phones or smartphones valued under $100 (UGX 400,000) with flexible repayment terms of 3-12 months. The VSLA structure provides built-in accountability and peer support, dramatically reducing default risk while creating a scalable distribution model.
Our Business Model: Customers acquire feature phones or smartphones valued under $100 (UGX 400,000) with flexible repayment terms of 3-12 months. The VSLA structure provides built-in accountability and peer support, dramatically reducing default risk while creating a scalable distribution model.
Our customers are women in Village Savings and Loan Associations (VSLAs) across Uganda—organized savers with strong community networks who are eager to own smartphones or feature phones. Despite their proven savings discipline, formal financial institutions classify them as "uncreditworthy," leaving them completely excluded from digital and financial inclusion.
Our customers are women in Village Savings and Loan Associations (VSLAs) across Uganda—organized savers with strong community networks who are eager to own smartphones or feature phones. Despite their proven savings discipline, formal financial institutions classify them as "uncreditworthy," leaving them completely excluded from digital and financial inclusion.
As mobile money and digital services explode across East Africa, these women are being left behind—not by choice, but by design. This represents about 12 Million women locked out of the digital economy despite being active savers
Our customer journey
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